Cairo — B Investments Holding has committed approximately $10.8 million (EGP 560 million) to European Universities in Egypt (EUE), marking its entry into Egypt’s higher education sector, according to disclosures filed with the Egyptian Exchange (EGX).
The investment will be executed through a combination of a capital increase and the acquisition of existing shares, positioning B Investments as a new stakeholder in the institution, which operates from the New Administrative Capital and hosts branches of leading UK universities, including the University of London and the University of Central Lancashire.
The move reflects growing investor interest in Egypt’s education sector, supported by rising demand for internationally accredited programmes and expanding student populations. Industry data indicates that Egypt may require dozens of additional universities in the coming years to meet projected demand.
The transaction also aligns with B Investments’ broader strategy to deploy capital across high-growth sectors, including education, healthcare, and consumer industries over the medium term.
The Middle East Observer notes that the deal underscores a structural shift toward platform-based investments in education, with international partnerships increasingly shaping the sector’s development and positioning Egypt as a regional hub for cross-border higher education.
