Barcelona FC football superstar Lionel Messi will arrive in Cairo Tuesday afternoon on a one-day visit where he will participate in a campaign for medical tourism dubbed “Tour and Cure for the treatment of Hepatitis C”.
The Public Information Office of Prime Pharma Inc., the advertising partner for Messi’s visit to Egypt, announced last week that the legendary player will postpone his visit due to reasons relating to the team’s loss in its recent match against Paris St. Germain FC.
Barcelona was heavily defeated 4-0 by Paris St. Germain last Tuesday, in Europe’s Champions League. Messi’s visit will start with a tour at Giza Pyramids followed by a large ceremony to launch the medical campaign, Prima Pharma Inc. said in a statement. The campaign’s ad which was shot in Spain to call on Hepatitis C patients to receive treatment in Egypt will be displayed for the first time, the Prima Pharma added.
Messi was keen to thank Egyptians, whom he trusts understood the reasons behind the postponement of his visit, a media source at the pharmaceutical company said. The source added that the postponement of the visit served as a further propaganda for the visit.
Tight security measures have been imposed during Messi’s visit, an Interior Ministry source said. Security guards from the Interior Ministry in addition to National Security Agency and Public Security Sector officers will accompany Messi since his arrival, the source added.
