By Dalia Mansour
Corum unveils three limited editions of its famous Bubble: the ‘Big Bubble Stop’ at the beginning of 2017. These pieces are the fruit of the brand’s first participative challenge held eight months ago, ‘Customise Your Bubble’. Such was the success of the initiative that the Big Bubble Stop, featuring a genuine reflective dial, will be produced as a series of 88 pieces instead of the unique piece as originally intended.
“The ‘Customise Your Bubble’ experience proved full of surprises. While some brands limit their interaction with their customers, we directly involved our fans in our creative process. The results of this approach exceeded our expectations. The Bubble Stop is the finest example of this,” said Davide Traxler, CEO of Corum.
The Bubble Stop is a symbol of Corum’s open-mindedness. Placing the focus on transparency and injecting new creative energy, the Chaux-de-Fonds brand introduced a unique watchmaking experience with ‘Customise Your Bubble’, which directly involved fans of the brand in Corum’s creative process. “Thanks to the public’s involvement, Corum collected more ideas in the space of a few weeks than through any other means,” explained Davide Traxler. “What is more, it gave us a clear and immediate idea of the creative direction that our collectors wished for us to take with the Bubble. Their daring unleashed our inner talents, which knew no bounds.”
The Bubble Stop is the first and foremost highly original piece. Based on a design suggested by a lover of the brand, Jérôme Barbier, Corum developed this model, making its dial from the same reflective material as authentic Swiss traffic signs, which are renowned as being the best in the world. Its honeycombed surface also recalls the first limited editions in 2015, which have now all sold out. Its ‘tecno’ strap adopts this same spirit, with the technical material also offering incomparable resistance.
The three models are available in a 42 mm, 47 mm or 52 mm titanium case covered by the famous domed sapphire crystal, giving the wrist a strong identity that is in tune with its “STOP” dial while proving particularly lightweight. Finally, the Bubble Stop features a sapphire case back.
