The United Arab Emirates’ tourism sector continued its robust expansion in 2025, reinforcing its position as one of the country’s most dynamic economic pillars and a major driver of investment and visitor inflows, supported by world-class infrastructure and large-scale tourism developments.
The travel and tourism sector contributed AED 257.3 billion to gross domestic product, accounting for around 13 percent of the national economy. Hotel establishments welcomed 23.27 million guests in the first nine months of the year, up 4.9 percent year on year, with hotel nights exceeding 79.3 million. Revenues rose 7.2 percent to more than AED 35.9 billion, while average occupancy reached 79.2 percent and average daily room rates increased to AED 557.
Aviation activity remained strong, with Abu Dhabi Airports, Dubai International Airport, and Sharjah International Airport handling a combined 108.59 million passengers by the end of September.
The year also saw the launch and announcement of major tourism projects, including Therme Dubai, the Wynn Al Marjan Island resort in Ras Al Khaimah, new developments in Sharjah and Umm Al Qaiwain, and the planned Disney theme park and resort on Yas Island. Promotional campaigns delivered strong returns, with the “World’s Coolest Winter” initiative generating nearly AED 1.9 billion in hotel revenues.
On the global stage, the UAE renewed its membership on the Executive Council of UN Tourism for 2025–2029. In a historic milestone, Shaikha Nasser Al Nowais was elected Secretary-General of the organisation for the 2026–2029 term, becoming the first woman to hold the post.
