EgyptAir has been able to achieve high occupancy rates on its flights to Italy that exceeded 75 per cent through applying a new development strategy to feed its routes network from the Italian market by more than 73 per cent of the movement of coming passengers from the same market to several destinations in all Africa, the Middle East and the Far East.
This strategy has helped restore rates to their normal size and the revenues during fiscal 2014/2015 reached around 13 per cent.
This was announced by Assem Azab, the Director of EgyptAir in Italy, during the company’s participation in the annual exhibition TTG Incontri 2015, which was held in Rimini, Italy, on October 8-11, where it participated in the Egyptian pavilion in cooperation with the Tourism Promotion Authority with the participation of Imad Abdullah, the Director of the authority’s office in Italy, and Mohammed Abdel Gabbar, the Head of the International Tourism Ministry Sector at the Ministry of Tourism.
Egypt held several meetings with senior travel and tourism agents and tour operators to review ways of establishing cooperation between the two countries and what has been recently accomplished.
Azab said despite the circumstances the air transport industry has gone through since the beginning of 2011, including the security warnings imposed by the Italian authorities on the travel of its citizens to certain areas in Egypt, which had a great impact on the decline of tourism movement to Egypt, yet EgyptAir has been able to overcome those obstacles, thanks to its cooperation with its business partners on the Italian market and even multiplied its operation during this period to reach four flights per day, two to Rome and two to Milan.
Several important issues were discussed including EgyptAir’s vision for the future and ways to face challenges and find ways to overcome them, in addition to the company’s strategy which targets more expansion of its route network the possibility of launching new lines on the Italian market to absorb the influx of passengers from northern and central Italy provinces where there are huge investment opportunities and tourist attraction that reflects on travel to and from those regions.
On the other hand, visitors of the exhibition have expressed their admiration of the pavilion and the promotions and programmes offered by Egypt Air during that period, which included tourist programmes to Egyptian tourist destinations, such as Luxor and Aswan, Abu Simbel, Sharm El Sheikh and Hurghada to contribute to the revitalization of the cultural tourism, specifically in Luxor and Aswan, to coincide with the beginning of the winter season, which begins on November 1, 2015 and runs until April 2016.
