Alpha Destination Management Company, the region’s biggest travel solutions providers since the past 20 years – and Natalie Tours, backed by 22 Preferred Hotel Partners from the UAE, conducted a series of roadshows in Siberia and Ural to promote Dubai and UAE as an all-encompassing tourism destination.
The promotional and marketing initiative evoked strong response from the travel trade professionals in all the eight major cities in Russia where the roadshows were hosted. The roadshows were held over a 10-day period in Tomsk, Kemerovo, Novosibirsk, Yekaterinburg, Ufa, Kazan, Samara and Nizhniy Novgorod.
Adnan Aridi, Managing Director of Alpha DMC, headed the UAE delegation for the roadshows which targeted 100 to 150 travel agents in each city.
The participating hotels showcased excellent tourist attractions and best tourism products to attract potential visitors to Dubai and the UAE. The participants were provided excellent opportunity to promote their products offering, meet new potential travel agents and strengthen cooperation.
He said: “The roadshows were designed to further cement our position in this market and to align our vision to continuously promote UAE and Dubai in the Russian and CIS markets and keep the market players enlightened about the widening and improving tourist product offerings.”
The roadshows had seen the participation of Al Bustan Centre & Residence, Al Hamra Palace, Anantara The Palm, Atlantis The Palm/Kerzner, Damac Hotels & Resorts, Gloria Hotels & Resorts, Hawthorn Suites, Hilton Hotels RAK, Hyatt Place, JA Resorts & Hotels, Kempinski Hotel Ajman, Kempinski Hotel & Residences Palm, Madinat Jumeirah, Marriott Hotels, Movenpick Hotel Jumeirah Beach, Ramada Plaza JBR & Ramada Sharjah, Radisson Royal & Radisson Fujairah; RAK Tourism Authority, Rixos Hotels UAE, Rotana Hotels UAE, Sofitel The Palm Dubai and Ajman Saray.
Russia is among Dubai’s top ten tourism source markets. The number of weekly flights from Russia to UAE almost tripled in the past two years, reaching 124 flights last year. flydubai announced it would begin direct flights to two new destinations in Russia, Novosibirsk and Nizhniy Novgorod, from October.
