Cairo-headquartered fintech Valu has received final regulatory approval from the Central Bank of Jordan (CBJ) to launch its services in Jordan under a Specialized Finance licence, clearing the way for the company’s first full operations outside Egypt.
The move follows initial regulatory clearance granted in 2025, and completes the licensing process that enables Valu to offer flexible consumer finance and Buy-Now-Pay-Later (BNPL) solutions across sectors such as retail, electronics, healthcare and education.
Valu plans to commence full-scale operations in the first quarter of 2026 once all regulatory and operational requirements are fulfilled. Jordan has been identified as a strategically important market for the company’s regional growth strategy, supported by rising demand for digital payments and flexible financing solutions.
To lead its Jordanian business, Valu has appointed H.E. Eng. Mothanna Gharaibeh — former Minister of Investment (and first Minister of Digital Economy and Entrepreneurship) in the Hashemite Kingdom of Jordan — as Chairman of Valu Jordan. Mothanna Gharaibeh brings experience across government and private sectors. Mohammad Al Yousef, a seasoned executive with over 18 years in fintech, e-commerce, technology and telecom, has been named CEO of Valu Jordan.
The expansion represents a key milestone in Valu’s broader plans to extend its fintech footprint across the Middle East and North Africa, building on its 2025 listing on the Egyptian Exchange (EGX) and demonstrating regulatory confidence in its business model.
