Thursday, March 5, 2026

Early-Year Momentum Lifts Talaat Moustafa Group January Sales to EGP 13bn

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Hisham Talaat Moustafa, CEO and Managing Director of Talaat Moustafa Group, said Egypt’s property prices are unlikely to decline, rejecting market speculation about an impending correction and pointing instead to structural demand that continues to underpin the sector.

Speaking in a televised phone interview with Amr Adeeb, Moustafa described claims of falling prices as “incorrect,” arguing that the domestic real estate market remains largely decoupled from global downturns. He attributed this resilience to long-standing demographic drivers, noting that Egypt has witnessed sustained housing demand for more than 30 years.

Moustafa said the outlook favors further price increases, particularly for ready-to-deliver units, where supply is constrained. He estimated Egypt’s annual housing needs at roughly 800,000 units, a gap that continues to pressure prices as completed inventory struggles to keep pace with household formation and urban expansion.

Addressing real estate as an investment, Moustafa said Egyptian property has outperformed the US dollar over the past five decades, reinforcing its status as a hedge against inflation and currency volatility for long-term investors.

On corporate performance, Moustafa disclosed that Talaat Moustafa Group achieved approximately EGP 13 billion in sales in January alone, including nearly EGP 1 billion recorded in a single day. The figures underscore robust early-year demand across the group’s portfolio, despite broader economic uncertainty.

Industry executives broadly share this view, citing population growth, limited finished supply, and strong end-user demand as key factors supporting prices. While affordability pressures remain a challenge, developers argue that structural fundamentals—rather than short-term global cycles—continue to define Egypt’s real estate trajectory.

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