Global challenges on the World Tourism Day

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World Tourism Day 2015 was celebrated on 27 September all over the world. The theme of WTD 2015 is “One billion tourists, one billion opportunities” and the official host country for this year is Burkina Faso .

 World Tourism Day is the biggest international event in tourism. Its purpose is to foster awareness among the global community of the importance of tourism and its social, cultural, political and economic value. The event seeks to address the global challenges outlined in the United Nations Millennium Development Goals (MDGs) and highlight the tourism sector’s contribution to achieving these goals.

The UNWTO General Assembly decided to establish World Tourism Day, beginning in 1980. This date was chosen to coincide with an important milestone in world tourism: the anniversary of the adoption of the UNWTO Statutes on 27 September 1970.

“This year’s World Tourism Day highlights the global potential of tourism for socio-economic development. With more than one billion international tourists now traveling the world each year, tourism has become a powerful and transformative force that is making a genuine difference in the lives of millions of people.

The potential of tourism for sustainable development is considerable. As one of the world’s leading employment sectors, tourism provides important livelihood opportunities, helping to alleviate poverty and drive inclusive development.

As tourism revolves around encounters between different peoples, the sector can foster multicultural understanding and raise awareness on the need to preserve cultural and natural heritage.

This year’s World Tourism Day is an opportunity to celebrate the transformative potential of one billion tourists.Today, more than one billion tourists travel to an international destination every year. These billion tourists have made tourism a leading economic sector, contributing 10% of global GDP and 6% of the world’s total exports.

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