In a tragic event that has sent shockwaves through the entertainment industry, Steve Mensch, President of Tyler Perry Studios, died on Friday night when the small plane he was piloting crashed on Florida’s Gulf Coast. The incident has not only left the Hollywood community mourning but also underscores the significant impact Mensch had on Georgia’s burgeoning film industry.
A Pioneering Force in Georgia’s Film Renaissance
Steve Mensch, 62, was a formidable figure in the entertainment sector, known for his instrumental role in advocating for and maintaining Georgia’s film tax credit, which exceeds $1 billion annually. These incentives have transformed Georgia into a premier destination for film and television production, rivaling traditional hubs like Hollywood and New York.
Mensch’s journey in the film industry began at Feature Systems, where he developed an expertise in providing equipment for film production. His career trajectory saw a significant rise when he joined Turner Broadcasting, eventually becoming the director of strategic production partnerships. It was during this period that Mensch began lobbying for substantial government support for the industry, a move that has paid off immensely for the state’s economic landscape.
The Crash Investigation
The crash occurred in Homosassa, roughly 60 miles north of Tampa. The Federal Aviation Administration (FAA) and the National Transportation Safety Board (NTSB) are currently investigating to determine the cause of the accident involving the single-engine Vans RV-12IS, which was registered to Mensch at his Fayetteville, Georgia address. Photos from the scene depict the aircraft overturned on a roadway, highlighting the severity of the crash.
Contributions to the Community and Industry
Mensch’s contributions were not confined to the boardrooms and studios. He was deeply involved in Georgia’s cinematic resurgence, helping to market the state before the 1996 Summer Olympics and laying the groundwork for what would become a thriving film market. Ric Reitz, an actor who collaborated with Mensch on creating the tax credits, remarked on his vision and dedication to making Georgia a competitive environment for film and television.
After a stint in China assisting with a massive studio project and helping to open Third Rail Studios in Atlanta, Mensch joined Tyler Perry in 2016 to launch and manage Tyler Perry Studios. Situated on a sprawling 330-acre site of a former Army base in southern Atlanta, the studio has been a cornerstone of Georgia’s film production capabilities.
A Legacy Remembered
Mensch’s death coincided with the release of “The Six Triple Eight,” a significant film by Tyler Perry that was shot at the Atlanta studio. This poignant timing serves as a reminder of Mensch’s lasting impact on the industry. His legacy is further enriched by his personal life, as he is survived by his wife Danila and their three children.
Industry Reflections
The film and entertainment community continues to reflect on Mensch’s contributions, with many noting the void his absence leaves. As investigations into the crash proceed, the industry remembers a leader who was pivotal in crafting Georgia’s identity as a film production powerhouse.
This tragic event not only marks the loss of an influential figure but also highlights the interconnected nature of film, community, and economic development—a testament to Steve Mensch’s enduring legacy.
