By Amira Elhamy:
Amira Elhamy talks with Egyptian youth to trace the new proactive business initiatives. This piece tackles a new initiative about one of the most ancient activities in Egypt, which is agriculture. Through history and since the Pharaonic ruling, agriculture has been one of the main economic activities that the land of the Nile, was depending on. The richness of the Nile made the Egyptian land rich and fertile.
However, agriculture activities has been witnessing major deterioration since a long time ago and it has been a while that Egyptian citizens and government officials have been complaining about the poor state that Egyptian agriculture has reached!. Egyptian youth, being innovative and problem solvers started to draw solutions for such a chronic problem; a team composed of almost 20 members adopted a new developed agriculture techniques to help in reviving such an activity that can significantly strengthen the Egyptian economy; the initiative can be summarized in one word, Agrimatic!
“With a rapidly expanding global population, limited fertile land, water scarcity and slow agricultural development, there is a dire need for alternative sources for food security. Another growing concern is the quality of fresh produce, as the use of chemical fertilizers and pesticides has been increasingly widespread. Since our inception, we have embarked on the mission to resolve these issues by tailoring unique system designs based on a solid scientific foundation. Through research, experimentation and creative engineering designs our Research and Development team provide and optimize innovative integrated solutions capable of converting any terrain into a highly efficient and productive agricultural factory.”
With these words agrimatic explains their main mission. Agrimatic is actually an initiative, which depends on adopting a new developed technique of soilless agriculture, named Aquaponics. The method uses a “clean and green” method of growing fish and plants together in a closed system that mimics nature, where plants get their nutrition from the treated waste of the fish. the systems achieve a high level of control over the plant environment, achieving superior growth rates productivity, sustainability and quality.
Mostafa M. Hassanen, Chief Governor of Agrimatic, explains to MEO, that agrimatic started to operate officially within the Egyptian market since almost a year and a half. The company’s concept is based upon maximising the efficiency of natural resources, energy and water resources in order to guarantee the best free chemical agriculture products.
“The initiative actually strives to offer chemical free healthy products with affordable prices through using the soilless technique; the aim is mass production distributed over the Egyptian market with prices that almost every Egyptian citizen can afford”, says Hassanen.
Agrimatic uses almost 3 feddans in Obour city; the majority of the agricultural products are leafy products, as lettuce, arugula, spinach, and cabbage. Currently the agriculture products of agrimatic are sold to traders and intermediaries; however within a couple of months, they will be branded and massively distributed in the Egyptian markets.
Agrimatic’s team really aspire to become market leaders within the Egyptian market; they are actually encouraging others to employ and adopt new developed techniques to maximise the efficiency of using natural resources, while Guaranteeing healthy food products.
It is to be noted that the team of agrimatic recently contributed at the Yeel conference for Egypt’s start-ups organised by the German chamber in Egypt.