The microblogging platform Twitter has teamed up with Disney and National CineMedia, which is in 1,600 theatres, to show tweets about the upcoming Rogue One: A Star Wars Story. Through Jan. 5, theatregoers can experience the marriage of social media and Hollywood in the lobbies of 57 movie houses across the country. The campaign includes a Twitter emoji and hashtags such as #RogueOne, #DeathStar, #StarWars and #StarWarsRogueOne that patrons will see on digital displays.
“This is a pioneering programme to bring Twitter sentiment directly into the box office,” Cliff Marks, president of NCM, said in a statement. NCM has partnered with tech companies like Twitter, Foursquare and Shazam for the past few years, as the movie-media player has steadfastly driven to incorporate digital into the theatre experience to attract younger, smartphone-addicted audiences. In fact, as part of this announcement, Twitter and NCM pointed to a study that found 30 percent of millennials saw a movie based on a social media recommendation in the past six months.
Disney land has resorted earlier years ago to social media bloggers when launching the harry potter park which have yielded great returns and visitors once launched.
