DHL Express launched a campaign in cooperation with the ministries of Investment, Trade, and Tourism to promote Egypt by printing three messages “Invest in Egypt”, “Support businesses in Egypt”, and “Visit Egypt”, accompanied by images of Egyptian touristic and historic sites, on around 180 million boxes that will be circulated globally in the coming year.
“Egypt is an important market; it has a strategic geographical advantage in addition to its natural and human resources, which together boosts its potential for growth and development. Our aim is to help make investors recognise this potential as we prepare to focus our efforts on making Egypt our gateway to Africa,” said Ahmed Al-Fangary, DHL Express Egypt’s Country manager.
The ministries of investment, trade, and tourism will have the links to their websites printed with the slogans.
Khaled Negm, Minister of Communications and Information Technology, said that the ministry supports all efforts to promote the return of tourism, trade and investment to Egypt.
DHL Express provides transportation services for documents and goods in over 220 countries and territories.
The company is part of the postal and logistics Group Deutsche Post DHL, which generated revenues of more than 56 billion euros in 2014.