In a move to revitalize Egypt’s coastal tourism infrastructure, the Alexandria Governorate has officially launched a general tender for the exploitation and development of Bitash Beach, located in the Agami district, one of Alexandria’s most frequented summer destinations.
The tender sets the stage for potential investors to transform Bitash Beach into a modern, multi-use tourism hub, aligning with Egypt’s national strategy to diversify and upgrade its hospitality offerings along the Mediterranean.
The bid bond, set at a substantial EGP 750,000, underscores the high-value nature of the project, suggesting significant capital investment and long-term lease potential for the winning bidder.
The Bitash area, a historical beach community west of central Alexandria, has long been a favorite among Egyptian families and regional tourists seeking an affordable seaside escape. However, local officials and tourism experts agree that the area remains underutilized compared to its natural potential.
Dr. Mona El Shazly, a tourism development specialist at Alexandria University, said; “This tender represents a golden opportunity. If executed wisely, Bitash could emulate successful coastal redevelopment models seen in Ras El Hekma or even parts of southern Spain.”
She noted that sustainable design, public accessibility, and private-sector innovation will be essential to ensure the project doesn’t fall into the trap of exclusivity that has plagued other beach developments.
Sources within the Alexandria Governorate’s Urban Planning Department revealed that preliminary interest has been expressed by two Gulf-based tourism firms and one local hospitality group, all known for operating mid-scale to luxury beach resorts. Adding that “The project may also attract consultancy giants from Europe or Asia due to its open format. This is not just about lifeguards and sunbeds — we’re talking mixed-use potential: events, dining, beach clubs, and eco-tourism.”
The tender aligns with Egypt’s broader Vision 2030 economic framework, which emphasizes private sector empowerment, tourism growth, and coastal development. The Ministry of Tourism and Antiquities has consistently flagged Alexandria as an under-leveraged tourism gem, especially outside peak summer months.
According to the latest report by CAPMAS (Central Agency for Public Mobilization and Statistics), domestic tourism to Alexandria surged by 18% in 2024, while foreign visitor stays in the region grew by 11%, largely due to improved transportation and digital marketing campaigns.
Interested bidders can acquire tender documents from the Alexandria Governorate headquarters in Smouha, with the submission deadline set for May 15, 2025. Further inquiries can be directed via telephone/fax at 03-4234140.
Legal and business analysts recommend that interested parties conduct due diligence regarding coastal zoning laws, environmental regulations, and local community integration — all key criteria the governorate will evaluate during proposal reviews.