Egypt’s Hassan Allam Holding has announced the launch of a new integrated residential development in Riyadh valued at SAR 3.3 billion, reinforcing its expansion into the Saudi real estate market. The project, branded “Noor Khuzam,” is located in northern Riyadh and is being developed in partnership with Tilal Real Estate, in cooperation with the National Housing Company (NHC).
According to a company statement, the project will include more than 3,018 residential units across a land area exceeding 228,000 square meters. The development is being executed through Grofa Development, Hassan Allam’s real estate development arm, and is positioned as a fully integrated community designed to enhance quality of life through modern urban planning standards and comprehensive residential amenities.
The launch of Noor Khuzam was announced during the companies’ participation in Restatex Riyadh Real Estate Exhibition 2026, held at the Riyadh International Convention & Exhibition Center from 11 to 14 February 2026. The project aligns with Saudi Arabia’s broader housing expansion strategy under Vision 2030, which seeks to increase homeownership rates and promote master-planned communities through public-private collaboration.
With an investment value of SAR 3.3 billion, Noor Khuzam represents one of Hassan Allam’s most significant residential ventures in the Kingdom to date, highlighting the continued growth of cross-border investment between Egypt and Saudi Arabia in the real estate and infrastructure sectors.
