The 32nd edition of the Arabian Travel Market (ATM) concluded with a record-breaking influx of visitors, affirming its status as the Middle East’s premier travel and hospitality trade show. Held at the Dubai World Trade Centre, the event attracted tourism boards, airlines, hotels, tech providers, and decision-makers from around the globe, all eager to explore emerging travel trends and forge new connections.
This year’s theme, “Global Travel: Developing Tomorrow’s Tourism Through Enhanced Connectivity,” underscored the industry’s pursuit of innovation in a rapidly evolving world. Jonathan Hesty, portfolio director for RX Global, the organizer of ATM, stressed the importance of connectivity for both travelers and industry stakeholders. “A connected industry allows people to experience new destinations and cultures,” he noted, emphasizing the potential for businesses to reach new audiences.
A cornerstone of this year’s discussions was sustainability, described by Hesty as pivotal to the content program. The show delved into regenerative tourism, food waste reduction, and the formation of a circular economy within the travel sector. “We’re delighted to provide a platform for the industry to strategize on reducing carbon impacts,” Hesty added, highlighting the commitment of organizations like Dubai Holding Entertainment to sustainability.
Cristian Stanicic, general director of the Croatian National Tourist Board, echoed these sentiments, advocating for sustainable tourism practices that focus on less popular destinations and extended tourism seasons. “We want to avoid over tourism seen in other Mediterranean areas,” Stanicic stated.
Technology also featured prominently as a transformative force in redefining travel. Mohamed Abdallah Al-Zaabi, CEO of Mirai, outlined how AI and big data are central to creating immersive experiences on Yas Island and Saadiyat. By analyzing customer behavior, they aim to personalize and enhance visitor interactions.
Accessibility was another focal point, with Asam Kalbham, CEO of Dubai Corporation for Tourism and Commerce Marketing, highlighting Dubai’s achievements in inclusivity. With DXB International Airport adopting an open skies policy and Dubai being certified as an autism-friendly destination, Kalbham emphasized that “accessibility for us means everyone from anywhere can enjoy Dubai.”
As the discussions at ATM demonstrate, the future of travel is being shaped by a commitment to sustainability, technological innovation, and inclusivity. These trends are setting the stage for a more connected and accessible world of travel, with Dubai at the forefront of this exciting journey.
