The National Media Authority (NMA) has officially renamed its landmark Studio 45 after the late Nobel Prize-winning scientist, Dr. Ahmed Zewail. The announcement, made on the ninth anniversary of Zewail’s passing, marks a symbolic and strategic step toward reviving science-focused media in the country.
Ahmed Al-Maslamani, the head of the NMA, revealed the tribute alongside a broader initiative aimed at revitalizing scientific programming. Speaking at the ceremony, Al-Maslamani emphasized that the renaming was not only an act of remembrance but also the beginning of a national plan to make science more accessible to Egyptians. “We are studying ways to revive science media,” said Al-Maslamani. “The gap between the public and scientific knowledge must be bridged—especially for younger generations.”
As part of this effort, Egyptian Television has launched a new science series titled Kalam Fi El-Ilm (“Talk on Science”), hosted by respected researcher Dr. Sameh Saad. The program aims to simplify complex scientific topics and inspire curiosity among Egyptian youth, particularly members of Generation Z and Generation Alpha.
According to NMA insiders speaking on condition of anonymity, additional science content is in the pipeline, including interactive formats and documentary-style features intended to modernize public engagement with science and technology.
Dr. Ahmed Zewail, widely regarded as one of Egypt’s most influential scientists, won the Nobel Prize in Chemistry in 1999 for pioneering femtochemistry—a groundbreaking method for studying chemical reactions in real time. Zewail’s relationship with Egyptian media began long before his international fame. Al-Maslamani recalled how iconic broadcaster Amal Fahmy’s radio program Ali Al-Nasaba introduced Zewail’s name and ideas to millions across the country.
