In a bold response to rising prices and corporate profiteering, the grassroots group The People’s Union USA has called for a nationwide boycott dubbed the “Feb 28 Economic Blackout.” This social media-driven initiative urges Americans to abstain from making any purchases for 24 hours, starting at midnight on February 27, as a protest against soaring costs and corporate greed.
The campaign targets the dramatic increase in prices for necessities such as housing, gas, and food, with eggs being a notable example—averaging $5.57 per dozen in the Midwest and a staggering $8.85 in California, according to commodities data from Expana. The movement reflects growing frustration over what some are calling “greedflation,” wherein corporate profits remain high despite widespread economic struggles. A recent study highlighted by Fortune attributes over half of last year’s inflation surge to corporate profit margins.
John Schwarz, founder of The People’s Union USA, has articulated the group’s aim to bring about “economic justice and real systemic change” through governmental and corporate accountability. The organization is not aligned with any political party and focuses on restoring fairness in economic policies.
The boycott encourages consumers to avoid spending at major retailers like Amazon, Walmart, and Best Buy, as well as refraining from using credit or debit cards for non-essential purchases. For necessary items like food and medicine, supporters are encouraged to shop at small local businesses instead.
Historically, consumer boycotts have had significant impacts. For instance, the Montgomery Bus Boycott in the 1950s effectively challenged racial segregation. More recently, a series of consumer boycotts in the U.K. led to supermarket chains lowering prices on essential goods. These examples reveal the power of collective action in influencing corporate and government policies.
As the Economic Blackout gains traction, it remains to be seen how this modern movement will affect corporate practices and whether it will spur long-term changes in economic policy. The world watches with interest as the potential for grassroots mobilization to create meaningful impact unfolds.
