Nasr Automotive Manufacturing Company — once one of Egypt’s most recognisable industrial pillars — has recorded its first profit in decades, marking a major milestone in the state-led effort to revive the national automotive industry. The company, affiliated with Metallurgical Industries Holding under the Ministry of Public Business Sector, achieved a net profit of LE 35 million during FY 2024/2025, a dramatic turnaround after more than fifteen years of inactivity and persistent losses.
Nasr Automotive resumed operations in November 2024, initiating a comprehensive revival strategy that targeted production efficiency, technology upgrades and product diversification. The past year has been particularly transformative for the company’s bus manufacturing division, which underwent full-scale modernisation of its workshops, assembly lines and testing facilities.
As part of its relaunch, the company rolled out two new flagship models:
– Nasr Sky tourist buses, achieving a 63.5% local component rate, and
– Nasr Star minibuses, surpassing 70% local content.
These models mark a return to locally engineered commercial vehicles capable of competing with imported alternatives, supporting Egypt’s broader push to increase domestic industrial value.
In alignment with the government’s clean-energy transition strategy, Nasr Automotive is also preparing to introduce its first electric bus and electric minibus, positioning the company to enter the region’s emerging green mobility market. Parallel upgrades were implemented in the passenger car plant, which now incorporates modern global production technologies. New prototypes — both for Nasr-branded vehicles and for partnered international manufacturers — are currently undergoing testing, underscoring the plant’s growing capabilities and strategic relevance.
The company is additionally developing a new range of light-transport vehicles to address growing market demand and reinforce Egypt’s position as a rising automotive producer. These efforts form part of a broader industrial renaissance designed to boost local component rates, reduce reliance on imports, and stimulate job creation across the supply chain.
Nasr Automotive’s renewed trajectory supports the Ministry of Public Business Sector’s strategy to maximize the value of state-owned manufacturing assets, enhance financial performance, and promote a competitive, resilient, and increasingly self-sufficient Egyptian automotive industry. After decades of stalled operations, the company’s return to profitability signals not just a successful relaunch, but the beginning of a new industrial chapter for Egypt.
