Al-Borouj Misr Developments has unveiled a massive EGP 60 billion investment plan for 2025. The plan encompasses four flagship projects in New Cairo, Heliopolis, and the North Coast, signaling a new chapter for integrated urban development with regional and international backing.
Announced during a high-profile ceremony attended by UAE investors, top Egyptian real estate magnates, and over 1,500 marketers, the plan comes amid Egypt’s wider strategy to attract Gulf capital and revitalize domestic demand for premium real estate assets.
Leading the charge is Hazem El Sherif, Chairperson of Al-Borouj Misr, who emphasized that the new projects are designed to meet shifting market preferences, with a focus on integrated urban lifestyles. This means developments will no longer be merely residential enclaves, but multi-functional destinations featuring administrative, commercial, and leisure zones.
The four upcoming projects include:
- FCC New Cairo: A next-generation commercial and administrative complex in Fifth Settlement, Cairo’s booming business hub.
- 6ixty Heliopolis: A mixed-use development already generating significant early sales, combining upscale living and retail with historical urban charm.
- Bianchi North Coast: A tourism real estate venture developed in partnership with Organi Group and UAE’s Asba Company, catering to high-net-worth Egyptians and Gulf clientele.
- Villar – North 90: A dynamic mixed-use community in New Cairo, aligned with Egypt’s East Cairo expansion strategy.
One of the key pillars of the announcement is the Bianchi North Coast project, seen as a strategic step in boosting Egypt’s coastal tourism sector. The partnership with Organi Group—a known player in hospitality—and the UAE-based Asba Company, highlights the increasing cross-border investment flowing into Egypt’s tourism-focused real estate.
According to Dr. Rania Ghoneim, Senior Economic Advisor at the Arab League’s Economic Integration Department: “This is a textbook example of how real estate can be used to drive tourism infrastructure. With Egypt targeting 30 million annual visitors by 2028, tourism real estate is emerging as a priority investment segment.”
Al-Borouj Misr has set its sights on sales exceeding EGP 25 billion in 2025, fueled by extensive market research, competitive pricing, and tailored payment plans designed for both Egyptian and regional buyers. The company also announced an EGP 4 billion construction budget, ensuring tangible on-ground progress across its projects.
The company’s Vice Chairman, Mohamed Assy, noted that the new developments reflect a “strategic pivot” toward design-led, globally benchmarked urban assets. Al-Borouj is collaborating with renowned architectural and design partners, including: Yasser El Beltagy Architects, Raef Fahmi Architects, Movenpick Hotels & Resorts, Accor Group and CBRE Global Property Advisors.
This constellation of local and global talent ensures each project aligns with international quality standards and user-centric design principles.
With a land portfolio exceeding 1 million square meters, Al-Borouj Misr is well-positioned to scale further. The company revealed plans to enter West Cairo, signaling its intent to tap into Egypt’s most promising real estate growth corridor, where the Grand Egyptian Museum, Giza plateau development, and 6th of October expansions are driving infrastructure and investor attention.
According to exclusive information obtained by MEO, the developer is also in advanced talks with a major GCC sovereign fund regarding a possible strategic partnership to co-finance its North Coast and West Cairo projects. The fund—whose name is yet to be disclosed—has been active in Egypt’s infrastructure and logistics sectors and is now exploring real estate diversification.
Dr. Karim El Sawy, Professor of Urban Economics at Cairo University, said: “What’s different in 2025 is the shift from speculative housing projects to fully integrated urban solutions. Developers like Al-Borouj Misr are positioning themselves as ecosystem builders—not just property sellers.”
He added that partnerships with international hospitality brands such as Accor and Movenpick add investor credibility, especially as Egypt pushes to reposition the North Coast and Red Sea areas as global tourism hotspots.
Al-Borouj Misr’s announcement underscores the resilience of Egypt’s real estate sector despite regional headwinds and macroeconomic volatility. With foreign capital inflows, local demand recovery, and a strong portfolio of lifestyle-centric projects, the developer is expected to be one of the most watched names in Egypt’s real estate growth race in 2025.
