By Moharam Fouad
Publishers can now increase their online traffic through Facebook’s Instant Articles, released this April.
The feature was previously available to large media companies only. But, as of April 12, any publisher can now publish “Instant Articles”. The feature apparently enables news publishers to reach niches in the market that could not be easily accessed due to slow Internet bandwidth from the user end. Users can now access a publisher’s news content without ever worrying about bandwidth limitations.
Facebook plans to continue working with third-party developers to further «build tools that help publishers create, manage, and monitor performance of their Instant Articles.
Aside from Instant Article’s worldwide release, Facebook has also enabled publishers to create Branded Content through the feature and share these branded posts on the social media platform «with a tag indicating the sponsor of the story. Options included in Branded Content are: distinguishing editorial content from branded content via styling tools; indicate content sponsors in the byline and kicker through customized texts; and a planned feature to include a sponsor logo on the first screen through a native
